Public Relations practitioners and political actors in Nigeria have been called upon to embrace well researched campaign strategies to showcase their visions to the people and gain their acceptance, rather than backstabbing the opposition parties. 

An erudite public analyst, Dr. Segun Showunmi made the call during a pep-talk at the monthly Business (Virtual) Meeting organized by the Ogun State Chapter, Nigerian Institute of Public Relations (NIPR) on the topic "Politics and Public Relations: Assessing Our Democratic Journey as a Nation".

He emphasized the need for political players to understand the problems being faced by the electorate and proffer solutions to them, thus improving the living standards of the people, saying irrespective of numbers of political parties, it is just one country and the vision to make it better must be one.

He also reiterated  the importance of gaining the trust of the masses through a moderate and acceptable lifestyle, revealing that a political leader whose lifestyle is a far-cry from masses' living standards cannot earn their trust and acceptance, thus calling for the place public relations experts in the political space. 

Earlier in her welcome address, the Chairman of the Chapter, Mrs Oluwaseun Boye, commended members' dedication which earned the Chapter a Diamond Anniversary Engagement Award as part of the NIPR at 60 celebrations, during the just concluded Nigerian Public Relations Week (NPRW), held in Uyo, Akwa-Ibom State.

"This prestigious recognition is not just a plaque on the wall—it is a tribute to our resilience, our consistency, and our shared commitment to the ideals of our profession. Congratulations to us all", she remarked. 

The Chairman added that the June Business Meeting was significant as Democracy Month is being marked in Nigeria, hence the topic of the pep talk; necessary for reflection, assess the nation's democratic journey and to explore the role of public relations in strengthening democracy to inspire members to play their parts in advancing the nation's democracy.